The Influence of Self Service Technology (SST) on Customer Satisfaction of Digital Services Users at Indonesia Islamic Bank

This research aims to analyze the effect of Self-Service Technology on customer satisfaction digital service users at Indonesia Islamic Bank especially BSI KCP Kisaran. Kisaran consists Automatic Teller Machine (ATM), internet banking, and mobile banking. also how is influence these three SST facilities simultaneously satisfaction. uses a quantitative approach with multiple linear regression analysis. Research data sources use primary secondary data. According results analysis shows that ATM has significant In other side, banking have Based found customers still experience high benefits from transaction by ATM, These indicate are satisfied within study bring an implication optimizing would increase